I guess it was bound to happen -- a three-way cross of these elements:

1. Reality shows
2. Online gaming
3. Paris Hilton

Seem like a reach? Not for the creators of Miss Bimbo, a game that allows you to subject your character to plastic surgery, breast augmentation, rapid weight changes, and last-ditch medications. Why? To become the perfect "social starlet," of course.

Reading some of the comments online about this production is startling. There are a number of reasonable heads who post about the game's clearly negative bent. But there are also those who respond to these opinions with the universally-applicable "It's just a game" response, claiming that those who protest are having a knee-jerk, morally-panicked reaction.

These posters paint themselves into a corner by saying that it's just a game, however. Consider these comments from the game's creator, French entrepreneur Nicholas Jacquart: “The game is structured in such a way that it simply mirrors real life in a tongue-in-cheek way. It is not a bad influence for young children. They learn to take care of their bimbos. The missions and goals for the bimbos are morally sound and teach children about the real world." Or how about this gem: “The breast operations are just one part of the game and we are not encouraging young girls to have them.”

Come on, now. "They learn to take care of their bimbos"? Haven't we come far enough to know that this is condescending, sexist nonsense? Let's be clear: If this is really "just a game," you can construct the same kind of game play in a completely different package (and if the creators don't know how, I'd be glad to help). The problem, though, is that these things don't sell as well as a wrongheaded notion like being a virtual paparazzi.

• More on the Miss Bimbo site, already 200,000 members "strong"
• Look out, Miss Bimbo! The regulators are after you...